Put Your Brand on Something That Moves
A branded pedicab does two jobs at once: it carries the campaign and it carries people.
Mobile Billboards With Better People Skills
That gives advertisers something traditional mobile media cannot quite fake — a moving piece of street-level media that people can actually climb into. Cincinnati Pedicab can deploy branded campaigns across downtown Cincinnati, the riverfront, Over-the-Rhine, Covington and Newport, with up to 20 pedicabs available for larger programs.
Traditional mobile billboards are designed to be seen. Pedicabs are designed to be useful. That difference changes the interaction.
A branded cab can move through high-foot-traffic areas, stage near event activity, transport riders, circulate around convention districts and keep showing up in places where people are already walking, waiting, eating, drinking and trying to remember which hotel they booked. Instead of asking the audience to stop and notice the ad, the campaign can become part of the audience's night.
Scale From One Cab to a 20-Pedicab Presence
Not every campaign needs a fleet takeover. Some do.
Cincinnati Pedicab can scale branded deployments up to 20 pedicabs, allowing a campaign to range from a focused single-vehicle presence to something that is difficult to miss without actively closing your eyes. Larger programs can create repeated visibility across multiple operating zones while maintaining a consistent campaign look and message.
The exact vehicle branding and production approach can be matched to the campaign. We do not need to invent a fake one-size-fits-all package just to make the website look tidy.
Built for Cincinnati's Big Crowds
Pedicab media gets more interesting when the streets get busy. These environments create concentrated pedestrian conditions where branded cabs can circulate, stage, transport and interact with the same audience repeatedly. The point is not simply to drive past the crowd. It is to operate inside it.
Campaigns can also extend into Northern Kentucky, including Covington, Newport and activity surrounding the Northern Kentucky Convention Center, creating a connected Cincinnati-and-riverfront footprint rather than pretending the Ohio River is where marketing stops.
Turn the Media Into the Ride
Branding the vehicle is only one version of the idea.
A branded pedicab can also become part of a sponsored ride or dedicated transportation program. The advertiser funds the experience, the rider gets something useful, and the brand becomes associated with getting somebody where they were trying to go anyway. That is a pretty nice upgrade from hoping somebody remembers the logo they walked past twenty minutes ago.
For conventions, corporate hospitality and major events, branded fleets can also be assigned to dedicated routes or programs rather than operating only as general street media.
Add Sampling, Offers + Ambassadors
The cab does not have to carry the whole campaign by itself.
Promotional product distribution, sampling and ambassador-style activations can be layered onto branded pedicab programs when the campaign calls for a more direct interaction. QR codes, promotional offers and other response mechanisms can also be incorporated where useful.
That turns the cab into more than a moving sign. It becomes a moving point of contact — which sounds suspiciously like marketing people would call it an activation. We are fine with that as long as the wheels still turn.
Track Where the Fleet Actually Went
A moving campaign should leave behind more than a few nice photos and somebody's best guess.
Cincinnati Pedicab can track campaign routes so advertisers and agencies have a record of where the fleet operated. That route data can support post-campaign reporting and help document how the branded vehicles moved through the intended environment.
We will not pretend route tracking magically tells us what every pedestrian thought. It does tell us where the campaign went, which is considerably more useful than "trust us, we were out there."
Campaign Specifications
- Maximum fleet scaleUp to 20 pedicabs
- Minimum deploymentSingle branded vehicle
- Branding approachMatched to campaign, not packaged
- Add-onsSponsored rides, sampling, ambassadors
- Operating footprintCincinnati + Northern Kentucky
- ReportingTracked campaign routes
Bigger Network
When Needed.
Cincinnati Pedicab is the local operating brand, which means the Cincinnati campaign stays grounded in actual local streets, riders, events and operating knowledge.
If the assignment grows into multiple cities or a larger agency program, Move Mobile Media provides the broader platform behind the local operation. The campaign can scale without forcing the client to start over with a completely different conversation.
Where to Next
Put the Brand on the Street
If the audience will be in Cincinnati, the campaign probably should be too.
Tell us where the crowd will be, what you want the brand to do and how big you want the presence to feel. We will help build the pedicab side of the campaign — from a focused branded vehicle to a 20-cab deployment with sponsored rides, sampling, ambassadors and tracked routes.