Put Your Brand Where Cincinnati Is Actually Going
Cincinnati has no shortage of places to put an ad. The trick is putting it somewhere people are actually paying attention.
Advertising That Actually Does Something
Cincinnati Pedicab turns working pedicabs into moving street-level media across downtown Cincinnati, the riverfront, Over-the-Rhine, Covington, Newport and major event and convention environments. Brand a cab. Sponsor the ride. Build a dedicated program. Hand somebody a sample while they are literally sitting inside the campaign.
A billboard can watch the crowd go by. We prefer to join it.
A pedicab is useful before anybody puts a logo on it. That is what makes it interesting once somebody does. Instead of asking people to stop what they are doing and look at an advertisement, branded pedicabs can become part of what they are already doing: getting to the game, leaving dinner, moving between convention hotels, crossing the riverfront or saving themselves from the heroic decision to walk another twelve blocks.
The media moves. The audience interacts with it. And in a sponsored-ride program, the brand can make the interaction useful before it ever asks for attention.
Branded Pedicabs + Mobile Billboard Campaigns
For local campaigns, Cincinnati Pedicab can deploy up to 20 pedicabs as a coordinated branded fleet. The cabs can create repeated street-level visibility while operating in the same places where Cincinnati is already concentrating people: entertainment districts, stadium areas, convention corridors, festivals, nightlife and major downtown weekends.
One cab can make an impression. Twenty start looking like somebody planned this.
Campaigns can be built around individual vehicles, a larger fleet presence or a dedicated deployment tied to a particular audience, district or event. The exact branding format can be matched to the campaign rather than forcing every advertiser into the same package.
Sponsored Rides: Advertising People May Actually Thank You For
There is a meaningful difference between putting an ad in front of somebody and paying for something they wanted anyway.
Sponsored rides let a brand fund transportation for riders while turning the pedicab itself into the campaign. That can create a much friendlier interaction than another logo asking for six seconds of eye contact while somebody is trying to get home.
Programs can be designed around major events, convention traffic, hospitality programs, entertainment districts or dedicated routes. For larger activations, the fleet can also operate as a controlled branded ride program rather than simply mixing campaign vehicles into ordinary street service.
Sampling + Brand Ambassadors
Sometimes the best way to get a product into somebody's hand is to put it there.
Cincinnati Pedicab can support promotional product distribution, sampling and ambassador-style activations alongside branded vehicles and sponsored rides. That creates a campaign with more than one job: the cab carries the message, the driver or ambassador creates the interaction, and the rider or pedestrian can leave with the product, offer or next step in hand.
QR codes, promotional offers and other response mechanisms can also be incorporated where they make sense. We like engagement. We are less interested in decorating a cab and then crossing our fingers.
Built for Event Crowds
Cincinnati gets very good at becoming crowded. Those events create exactly the kind of concentrated street-level audiences that pedicab campaigns are built to reach. The same is true of convention traffic, where attendees repeatedly move among hotels, restaurants, entertainment districts and event venues over several days.
Cincinnati Pedicab can build campaigns around those environments without implying any official relationship with the team, venue or event. We are there because the audience is there. That is the point.
Convention Advertising Without Another Sad Booth Giveaway
Convention attendees already have tote bags. Many of them have several. Some are probably carrying one against their will.
A branded pedicab program gives exhibitors, sponsors and agencies another way to reach attendees outside the hall. Sponsored hotel rides, branded transportation, sampling, ambassador programs and dedicated loops can extend the campaign into the streets surrounding Cincinnati and Northern Kentucky convention activity.
That is especially useful when the objective is not simply to be seen at the convention, but to stay visible while attendees are deciding where to eat, where to meet and whether the walk back to the hotel was a terrible mistake.
We Track Where the Campaign Goes
Moving media should not become mysterious media the moment it leaves the staging area.
Cincinnati Pedicab can track campaign routes so brands and agencies have a record of where the fleet actually operated. That gives campaign reporting something more useful than a driver saying, "Oh yeah, we were everywhere."
Route tracking can support post-campaign documentation and help show how the fleet moved through the intended operating environment. We will not invent fake precision or pretend we can read the mind of every pedestrian who saw a cab. We can show you where the campaign went.
Cincinnati + Northern Kentucky
Cincinnati
- Downtown
- The riverfront
- Over-the-Rhine
- Entertainment districts
Northern Kentucky
- Covington
- Newport
- NKY Convention Center
- Convention and event activity
The useful part of this market does not stop at the Ohio River. Campaign opportunities can extend across central Cincinnati and into Northern Kentucky, including Covington, Newport and activity surrounding the Northern Kentucky Convention Center. That gives advertisers access to a connected downtown-and-riverfront environment rather than treating the bridge like an international border.
For conventions, hospitality programs and major event weekends in particular, that cross-river footprint can matter quite a bit.
What a Campaign Can Include
- Maximum fleet scaleUp to 20 pedicabs
- Vehicle mediaBranded pedicabs, mobile billboards
- Ride programsSponsored rides, dedicated routes
- Street engagementSampling, ambassadors, QR offers
- EnvironmentsEvents, festivals, conventions, nightlife
- ReportingTracked campaign routes
Than Cincinnati?
Cincinnati Pedicab is the local operating brand. Move Mobile Media is the larger platform behind it.
If a campaign grows into multiple markets, a national activation or a broader agency program, we can move the opportunity upstream without making you start over with a different conversation. You do not need an org chart. You need the right campaign in the right streets.
Start local. Scale when it makes sense.
Where to Next
Put the Brand in the Crowd
Branded pedicabs. Sponsored rides. Sampling. Ambassadors. Convention programs. Event activations. Route tracking. Up to 20 pedicabs when the campaign needs some horsepower. Well, leg power.
Tell us who you are trying to reach, where they will be and what you want them to do. We will help build the part with the wheels.